This manual designed to guide users through the process of starting a farmer’s market, covers successful methods and innovative strategies. The combination of goals, resources, and organizational challenges is unique to each market. However, many markets share similar needs when they are getting off the ground. Strategies and approaches described in this book can be tailored to fit your individual market's needs. By using this manual as a companion to your start-up activities, you will be able to avoid many common pitfalls of the start-up process and lay a solid foundation for a successful and viable market.